The Pocono Promise in Action

How the Pocono Mountains continues to play a role in helping to combat the spread of COVID-19 through its public service announcement campaigns partnering with regional health systems and nonprofit organizations

Roughly 300 businesses of all kinds have signed onto the Pocono Promise since May 2020

What’s being done now. (Nov-Dec 2020)

This is only the latest round of PSA’s produced by the PMVB in partnership with health systems in the Poconos

In November, the Pocono Mountains Visitors Bureau restarted its PSA campaign along with Lehigh Valley Health Network — Pocono and St. Luke’s University Health Network — Monroe Campus. The PMVB is also working with Wayne Memorial Health System to develop PSA’s.

The campaign includes digital and social media assets as well

These :15 and :30 spots have been utilized on local broadcast affiliates’ air, Pocono Television Network (24/7) and on social media. The ability to encourage the public to follow these important public health measures should help emphasize the need to collectively prevent the spread of coronavirus and help our region stay healthy and stay open.

PMVB President/CEO Chris Barrett discusses the issues in late November with health care leaders

The collaboration between the health sector & the PMVB has been nothing short of amazing.

Masking is widely accepted by the health community as a way to prevent the spread of coronavirus

The Pocono Mountains Visitors Bureau is also reinforcing the need for flu shots to aid in this public health crisis

@PoconoTourism has 420K followers on Facebook, 148K followers on Instagram and 12K on Twitter

Our Pledge. Our Promise.

The Pocono Promise was developed to simplify the process by which businesses and organizations can learn about the proper public health guidelines and protocols and voluntarily pledge to uphold them at their places of business.

This not only should provide peace of mind for guests and patrons, but also for employees and residents in the community on the whole. So far, 277 businesses and counting have signed the promise.

Businesses Vow to Safely Follow Guidelines in 'Pocono Promise'

Physical signage was also developed and distributed to community partners throughout Wayne, Pike, Monroe and Carbon counties.

These signs have been posted at visible locations throughout hundreds of businesses in the Poconos

What’s been done.

The Pocono Mountains Visitors Bureau has produced dozens of PSA’s on various public health topics ranging from masking to social distancing as well as messaging to various demographics. The hospitality and tourism industry also benefited from the reopening resources provided here.

Messaging to the Hispanic community has been in important aspect of the PSA campaign

Flatten the Curve — the first iteration of the campaign across the four counties in the Pocono Mountains

Industry partners also have helped get the word out about masking to keep everyone safe

COVID-19 Weekly Briefings

The Pocono Mountains Visitors Bureau produced a one-weekly live briefing on Blue Ridge Cable Channel 13 and Pocono Television Network between April 2020 and June 2020.

Questions? Contact pr@poconos.org